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Salesforce Certified Marketing Cloud Administrator Exam Sample Questions (Q120-Q125):

NEW QUESTION # 120
A Marketing Cloud admin is asked to understand how a certain content area within a Triggered Send Email is performing.
Which report should be used?

A. Email Performance by Attribute
B. Impression Tracking for Triggered Sends
C. Sends Account Send Summary
D. Dynamic Content for Triggered Sends

Answer: B

Explanation:
To understand how a specific content area within a Triggered Send Email is performing, the admin should use C: Impression Tracking for Triggered Sends. Impression Tracking allows the admin to track how often a particular content area or piece of dynamic content is viewed within emails, giving insights into the performance of content within Triggered Sends.

NEW QUESTION # 121
A Marketing Cloud admin is asked to add a set of four tracking parameters automatically to all the links in an email sent via email studio.
Which solution should the admin suggest?

A. Google Analytics 360
B. AMP script for Marketing Cloud
C. Marketing Cloud Connect
D. Web Analytics Connector

Answer: D

Explanation:
To automatically add tracking parameters to all links in emails sent from Email Studio, the admin should configure:
* Web Analytics Connector: This feature automatically appends tracking parameters to URLs in emails to integrate with web analytics tools like Google Analytics.
* Configuration Steps: Set up the Web Analytics Connector by specifying the desired tracking parameters in the Email Studio settings. This ensures all outgoing emails automatically include these parameters without the need for manual coding.

NEW QUESTION # 122
A Marketing Cloud admin is asked to append an Urchin Tracking Module (UTM) variable string to links in emails.
What functionality would allow this?

A. Web and Mobile Analytics
B. Advertising Studio
C. Personalization Builder
D. Web Analytics Connector

Answer: D

NEW QUESTION # 123
A Marketing Cloud admin is configuring Social Studio to manage Northern Trail Outfitters social media accounts.
Which 2 prerequisites for configuring Social Studio should the admin consider? Choose 2 answers

A. Login detail for each social media account
B. Google URL Shortener
C. Facebook ad manager
D. Bitly URL Shortener

Answer: A,D

Explanation:
Explanation
The two prerequisites for configuring Social Studio to manage NTO's social media accounts are:
Bitly URL Shortener. This is a service that allows NTO to shorten and customize the URLs that they share on their social media posts. Bitly URL Shortener can also provide analytics and insights on the performance of the URLs, such as clicks, impressions, and conversions2. NTO needs to have a Bitly account and connect it to Social Studio before they can use Bitly URL Shortener for their social media posts.
Login details for each social media account. These are the credentials that NTO needs to access and manage their social media accounts, such as Facebook, Twitter, Instagram, or YouTube. NTO needs to have login details for each social media account and connect them to Social Studio before they can use Social Studio to create and publish social media posts. The other options are incorrect because:
Facebook ad manager. This is a tool that allows NTO to create and manage advertising campaigns on Facebook and its partner platforms, such as Instagram or Messenger. Facebook ad manager can also provide analytics and insights on the performance of the campaigns, such as reach, impressions, and conversions3. However, this is not a prerequisite for configuring Social Studio to manage NTO's social media accounts; it is an optional feature that NTO can use if they want to run paid ads on Facebook or its partner platforms.
Google URL shortener. This is a service that allows NTO to shorten and customize the URLs that they share on their social media posts. Google URL shortener can also provide analytics and insights on the performance of the URLs, such as clicks, impressions, and conversions4. However, this is not a prerequisite for configuring Social Studio to manage NTO's social media accounts; it is an alternative service that NTO can use instead of Bitly URL Shortener.

NEW QUESTION # 124
Northern Trail Outfitters uses Parameter Manager to automatically tag links, they want to include a Campaign Identifier to the links within a specific campaign message.
At which level should the utm_campaign value be configured?

A. Subscriber
B. Account
C. Email
D. Link

Answer: C

Explanation:
For Northern Trail Outfitters to include a Campaign Identifier (utm_campaign) to the links within a specific campaign message using Parameter Manager, the utm_campaign value should be configured at the Email level. This allows the specific campaign identifier to be applied to all links within that particular email campaign, ensuring consistent tracking and reporting across all links included in that email.

NEW QUESTION # 125
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